Our services
Community engagement, metrics, analytics, SEO
In modern journalism, one of the most priced words is – accuracy, whether we are talking about data presented in articles or numbers that are showing the reach and impact of a media outlet. Our team has extensive knowledge that can enhance using tools for following and understanding numbers related to editorials. Even more, the team is capable of transferring that knowledge in order to teach journalists and editors how to make informed decisions and create success out of those numbers.
Social media and journalism: Turning followers into a community
Thanks to the determination to connect IT with journalism, the team is working on creating an environment in which the audience is not just a mere consumer of information, but also an active part of different processes in an editorial. In order to create active readers, the team is working from the inside, changing the approach of the editorial towards communication on social media, and websites. The approach is focused on the audience too, offering them a “door” through which they can help, communicate and cooperate with journalists.
Online monetization in the active community
While working with editorials on building media community, Wennovation team is actually preparing them to go one more step further – to embrace a business model that is based on community and audience monetization. The theory of change is that the audience is willing to become a paying customer if the media outlet is willing to invest time to change, investigate, learn, include, and then finally deliver information the way the audience wants. The team successfully prepared and implemented different crowdfunding campaigns, long-term donations campaigns, and other kinds of online business (for example side business of video production, advertising, and active sales departments).
Financial literacy and project management
The Wennovation team has long-term experience in conducting different projects and managing large budgets. At the same time, a financial expert is a part of the team, capable of financial planning, predictions, and law enforcement requirements. The goal is to change the mindset inside of the editorial toward financial sustainability, but also financial diversification. There are different techniques and knowledge that journalists and editors can adopt in order to continue to create sustainability for their media and – everyone should be involved. The team is working with the whole editorial in order to include everyone in the business model. Also, the team has a significant experience in working with e-commerce.
Editorial workflow, quality content, and organization of work
Most of the time editorials are not aware that some processes in the office are not working properly. Our team detects these challenges. In order to be able to introduce new products into the editorials, our team is focused firstly on removing all obstacles that are creating dissatisfaction, because all members should be prepared to work on new ideas for sustainability.
Workshops, training, and education: New trends in journalism and multimedia
The team is composed of skilled professionals, all with more than 10 years in journalism. During successful careers, the team gained many skills, that are now all packed into the training and workshop curriculum. We offer the following training: mojo and multimedia, multiplatform journalism, social media trends, basics of crowdfunding and other online business models, new trends to follow in journalism, etc. Our team can also help you develop online educational courses that could be available to your team wherever they are.
“I think journalism is a great way to do public service, to have an impact on your community.”
Bob Schieffer